Role & Responsibility : Researcher | UX designer
Working Process at a glimpse
1. Understand & Define
- Conduct user research framing into empathy map
- Define key problems & need on user journey and translate into Personas
2. Design
- Create Wireframes , User flow and interaction prototype
1. Understand & Define
- Conduct user research framing into empathy map
- Define key problems & need on user journey and translate into Personas
2. Design
- Create Wireframes , User flow and interaction prototype
Yogi Yogi, part of Samsung Galaxy Gift Application, was initiated as a new service of discounts and rewards redemption without leaving customer's places. I was assigned to improve food delivery experience so I started with creating Yogi Journey map to identify the problem and indicate significant touch points which can pull up an overall emotion.
After analysed the journey map, I was able to define the people who will be our target and created the personas. First user is Hungry salary worker who wants to have her lunch in limited time so that her primary concern is 'Time' where as the Inactive promotion hunter is more flexible while his motivation of using this service is 'Price worthy'. Therefore, Yogi Yogi will reassure customers to have reliable and fast delivery experience just like going out redeeming rewards by yourself but leaving your stressed behind!
